The 5 all Time Don'ts of the Cleaning Business
All right, there are five things that I don't want you to do in your cleaning business. And they're all very small things that aggregated over time, can bring your business down. And this is in no particular order.
They're all super important.
- Do not Waste your Time
Do not waste time aimlessly wandering through the day-to-day operations of your business.
Get up every day and plan your business and go with laser focus. Because when you squander time, you squander your life. Now, there are only 24 hours in a day. Don't mean to harp on you over time. But once the time is gone, it's gone. You never get it back. So, don't squander time.
That means don't waste time idly with clients, with employees, or screwing around doing things that have no value to your business. It's like you jump online.
You go to Facebook, you're hanging out, and five hours later, you're still in
a fight or a tiff with somebody that has nothing to do with your business, right?
So, go in, do what it is you meant to do. Cross it off your list and get back out again.
You have a business to run. This is your business so do not squander time.
- Do not Scare to Call a Customer
Do not be afraid to communicate with your clients. Now I've seen this so many times.
There are lots of house cleaners that are scared to call a customer on the phone and have a real conversation. They just want to text, but there is a real
live beating heart on the other end of the phone, and that person is willing to pay you money for the services you provide. So there comes a time. I don't know when it's going to be for you, but it will happen in your business when you're going to have to show up live and in-person for your business.
And you're going to have to have eye contact, and you're going to have vocal variety and gestures, and a personality, and you're going to have to be a person speaking to another person. Okay?
So, do not be afraid to learn how to communicate. There are lots of books. There are lots of programs.
- Do not Feel Demotivated
Don't feed your body crap. Now you say, "What does this have to do with house cleaning?" But as a person, as a physical person, you are your company's biggest asset. This is what you take into a house every single day to clean.
And so, if you feel awful and you feel lethargic and you just, I have a headache and I don't feel like going. What are you putting inside your fuel tank? Because it's the fuel that you're putting inside your body that is driving you for the rest of the day.
And so, if you're filling your body with chemically processed foods, that's not going to sustain you for the long haul. You need real live food that is raw, healthy food that has real enzymes in it. That is going to fuel you honestly for the duration of your job. Okay?
So, don't feed your body crap and expect it to produce amazing results for you because that's insanity.
- Do not give Discounts- Sell Your Value
Don't give discounts to get new business.
Now I know it's kind of counterintuitive, lots of marketing experts will say,
"Give a $25 discount, give a $50 discount, just get people in the door."
I don't recommend that at all, because if you offer discounts, what you do is you train the people that hire you to nickel and dime you, and to always look for a better deal.
And if you train them to always look for a better deal, they will still be looking for a better deal. When the next flyer comes through their mailbox and they might bump you right out of position for somebody that offers a lower price. You need to start selling on value, and you need to be confident enough about the value that you provide.
You are not always offering discounts, because when you offer discounts, you attract the type of people that are never satisfied with your work because they're buying on price.
And if at any moment they don't feel like the price matches the value, they're going to go somewhere else and take their business with them.
So, don't offer discounts, sell on value.
- Do not Expect Overnight Success
Last but not least don't expect overnight results. Overnight results never happen.
Nobody wakes up tomorrow. Boom, I'm successful, right? It doesn't happen.
It's a series of small steps that are repeated over time however boring. That leads you in the direction of your dreams. So, it's like running a marathon.
For example, You don't just go from ground zero to like mile 26.2. It never happened, right? You just don't go from here to there. It's lots of little steps in between. It's lots of hills. It's lots of valleys. It's lots of ebbs and flows. And it's a lot of frustrating moments where you know you're out of fuel and you sit there and you say, "One foot in front of the other.
I got this. One foot in front of the other." And every single day in your business,
you put in the effort, you put in the time, you do what it takes. Even if it's boring.
And there's one thing that will keep you going, "I've gone too far to go back.
I've gone too far to quit." Right? So, you keep going half out of insanity, but half out of because you've worked your tail off to get to this moment.
It's the very same in the cleaning business.
So, don't expect overnight results because it doesn't happen. Where you're going to just go, "You know what? Why am I doing this?" And then just remember, "I've gone too far to go back. I've gone too far to stop. I got this. One foot in front of the other.
I can make it to the end." All right? So, those are five things I don't want you to do in business.