HOW DO YOU USE IMAGES IN GRAPHIC DESIGN?

In the design of different media such as print ads, websites, product packages, pamphlets, and ads, images are widely used. Sometimes they are used as the only form of visual communication. Otherwise, they are combined with text, animation, video, audio, and other multimedia elements.

In the design of different media such as print ads, websites, product packages, pamphlets, and ads, images are widely used. Sometimes they are used as the only form of visual communication. Otherwise, they are combined with text, animation, video, audio, and other multimedia elements.

Designers often use images to set up scenes and convey their moods to the audience. They can be used as illustrations and photographs to add context to the written words. Some designers use images instead of words to convey complex ideas.

HOW TO SELECT AN IMAGE?

Choosing an image for graphic design is complicated. You need to pay attention to five crucial details.

  1. Select high-quality images 

When selecting images for graphic design, be sure to use high-quality images. The image should be crisp, crisp, and undistorted. It also needs to be large enough to fit in the space. If possible, get permission from the owner before using the image for commercial purposes.

  1. Avoid Rugged Images

Avoid bulky images when choosing images for your graphic design project. They are boring and have no personality. Instead, pick unique and vibrant images. In this way, the visual identity of the brand can be significantly enhanced.

  1. Adjusting the color palette

It is crucial to consider the color palette of your project when choosing images for your graphic design. It is better to use images that complement each other. For example, if you're designing a restaurant website, it's a good idea to choose an image that matches the color of your menu.

When designing your company logo, choose an image that represents your company's brand. In either case, avoid bright base color images. It might sound evident, but while working with different people, it's easy to overlook this step.

  1. Using royalty-free images

Royalty-free images costs range from a few cents to a few dollars, but rest assured that you won't be at fault. Alternatively, you can use images from the free photo site Creative Commons, but they haven't been validated. They also do not provide compensation and give a guarantee that protects you from proceedings.

  1. Select an image that captures a person

When selecting a graphic design photo, choose an image that captures a person, not a landscape or an abstract subject. It has been evident that humans can identify an image of others more easily than inanimate objects. Also, people are more likely to remember their faces, making your design more memorable.

THE IMPORTANCE OF IMAGES IN GRAPHIC DESIGNING

Images play a crucial role in graphic design because they visualize texts and concepts that cannot be expressed in words. Good graphic design consists of images that elicit an emotional response from the viewer and provide additional information.

Graphic designers use images to set visual stimuli, transfer messages, and tell stories. Here's why images play a big role in graphic design:

  1. Visual appeal

Images have the power to attract attention. They emphasize certain aspects to design an image. For example, you can add a photo if you want to emphasize a particular feature of your product.

  1. Telling a story

Pictures convey ideas and emotions. If you want to tell a story, you can use images of children playing with toys. Alternatively, if you would like to view the progress of your project, you can include a series of image showing each step.

  1. Communicating a message

Use an image as a medium to convey a message. For example, if a customer wants to send a message to a potential customer, they can use an image of their product to show what they offer. Therefore, images also play a significant role in advertising.